Nahid Pourang; Ali Pourang; Seyed Morteza Ghayour Baghbani
Abstract
Abstract The main purpose of the present study was to classify destination-based factors affecting attracting tourists and their length of stay in Mashhad and provide interpretive structural modeling and clustering of these factors to assist tourism industry executives in this metropolis for optimal ...
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Abstract The main purpose of the present study was to classify destination-based factors affecting attracting tourists and their length of stay in Mashhad and provide interpretive structural modeling and clustering of these factors to assist tourism industry executives in this metropolis for optimal planning. A qualitative approach has been used to achieve this goal. Experts' opinions on the factors that could influence attracting tourists and their length of stay in Mashhad were collected through semi-structured interviews and questionnaire distribution. MICMAC analysis is used to classify the elements and validate the interpretive structural model factors in the study to reach their results and conclusions. The results show that "legal and governmental," and "managerial" aspects as driver factors have a great influence on "welfare," "infrastructural," "economical," "socio-cultural," and "marketing" ones as related factors.
Ali Pourang; Seyed Morteza Ghayour Baghbani; Morteza Rojoui; Omid Behboodi
Abstract
Religious travels play a significant role in tourism, and the optimal connection between spirituality and commercialization of the brand of religious tourism destinations should be guided by a comprehensive analysis of the stakeholders’ interests. The purpose of the study is to investigate the ...
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Religious travels play a significant role in tourism, and the optimal connection between spirituality and commercialization of the brand of religious tourism destinations should be guided by a comprehensive analysis of the stakeholders’ interests. The purpose of the study is to investigate the relationship between spirituality and commercialization of religious tourism brand in Mashhad, using the qualitative approach and grounded theory. Data collection was based on theoretical foundations, the study of upstream documents, and conducted deep, open, semi-structured interviews with experts that were selected purposefully. To analyze the data, a continuous comparison method has been used during three stages of open, axial, and selective coding. The results showed that 153 concepts in the interaction of spirituality and the brand commercialization exist in 5 contextual categories, 5 casual categories, 3 intervention categories, 3 strategic categories, 10 consequence categories and 3 categories of (inconsistency of national macro-measures with the interests of urban stakeholders, intra-organizational and inter-organizational conflict and partial optimization) as barriers to the implementation of strategies.
